Expensive placebos work better than cheap placebos. People's perceptions of the cost of a drug may affect how much they benefit from the drug, even when they are just receiving a placebo. That's according to a study of patients with Parkinson's disease published in the January 28 2015, online issue of Neurology®, the medical journal of the American Academy of Neurology. For the study, 12 people with Parkinson's disease were told that they would receive shots of two formulations of the same drug, with the second shot given after the first shot wore off. They were told that the formulations were believed to be of similar effectiveness, but that they differed in manufacturing cost--$100 per dose versus $1,500 per dose. Participants were told that the study was intended to prove that the drugs, while priced differently, were equally effective. In reality, the participants received a placebo for both injections but were told they were receiving either the "cheap" o...