Apple won't allow bad guys in movies to use iPhones
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Apple won't allow bad guys in movies to use iPhones.
In a video interview with Vanity Fair, director Rian Johnson revealed that bag guys in films are not allowed to be seen using anything Apple-related.
“Not because it’s lascivious or something, but because it’s gonna screw me on the next mystery movie that I write. But forget it, I’ll say it, it’s very interesting. Apple, they let you use iPhones in movies, but, and this is very pivotal, if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera. Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.” Johnson said.
And how exactly can Apple pull this outrageous requirement off?
ReplyDeleteApple has a media relations department. Their product placement strategy is one of the oldest in the business, and the terms of product placement allow productions to get products for free with few strings attached, apart from these display requirements.
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